Detsky Mir Goes Live with Oracle Retail Applications to Support Strategic Growth
Thursday, 25th February, 2010
Russia's Largest Children's Retailer Using Oracle Retail Release 13 to Create a Best-in-Class Business Model
The Detsky Mir Group, Russia's largest retailer in childrenÃs goods, has implemented Oracle Retail applications to create a core retail platform that supports its strategic growth plans for long-term expansion.
Detsky Mir Group is the regionÃs leading holding company focused on children and teenagers. The Group's portfolio includes Detsky Mir stores, Yakimanka Children's Gallery luxury goods centre and leading Russian distributor of childrenÃs goods, the C-Toys company. The Detsky Mir chain includes 126 branded super and mega stores in 65 Russian cities.
Detsky Mir's rapid expansion over the last few years revealed management's need to more effectively support its mature, complex business and the Oracle applications offered the scalability, integration and best practice to best meet its requirements.
The retailer chose to adopt a centralized business model and has deployed a single instance of Oracle Retail Merchandising System and Oracle Retail Price Management as it continues with its strategic goal to build the largest nationwide children's goods retail chain
Detsky Mir is using Oracle Retail applications to create a consolidated view of inventory. This is helping to improve product lifecycle management, to drive more accurate pricing strategies and support enhancements to the processes around placement, tracking and execution of orders.
The deployment of common merchandising processes throughout its business has helped Detsky Mir to see value from KPI improvements, which is helping to increase service levels and create economies of scale.
Detsky Mir chose a vanilla implementation of the Oracle Retail Release 13 applications to rapidly deploy best practice throughout its sophisticated business to help deliver value in line with business strategy.