Oracle Retail Applications Help Communications Service Providers Manage Customer-Centric and Profitable Retail Stores
Thursday, 25th February, 2010
Oracle Retail applications are helping communications service providers (CSPs) improve in-store experiences for customers, grow revenue and reduce the cost of their operations.
Oracle's integrated solution enables CSPs to improve customer management and product availability, reduce stockholding and better understand demand. Improvements in operational control and in-store experience can help to improve revenue growth and operating margins.
The Oracle solution includes Oracle Retail Point-of-Service, Oracle Retail Back Office, Oracle Retail Central Office and Oracle Retail Store Inventory Management. Integrations with OracleÃs Siebel CRM, Oracle Enterprise Service Bus and Oracle BPEL Process Manager offer increased functionality.
Leading retailers worldwide, including Tesco, Metro, Teknosa and El Corte Ingles, use Oracle Retail software to help maximize flexibility and profitability. Twenty of the 20 top global retailers run Oracle.
Communications industry customers, such as Digico and Phones4U, are implementing the Oracle Retail applications to manage phone point-of-service and in-store operations.
Delivering integrated systems and streamlined workflows to reduce in-store wait and transaction times, Oracle helps CSPs deliver superior customer experiences. CSPs can also unify data across service silos (Web, call center, in-store) to deliver consistent experiences including support for transactions started in one channel and completed in another. Further, the system supports mobile point-of-service devices to increase customer service capacity when needed.
CSPs can also increase transaction values because the Oracle system intelligently suggests add-on purchases, such as headsets and chargers, and encourages up-selling and cross-selling. In addition, company-wide inventory visibility enables sales consultants to complete a sale even when items are out of stock in a store.
The solution enables CSPs to optimize inventory management, reduce shrinkage and use real-time sales and stock information to improve supply-chain decision making. This can help decrease out of stocks, overstocks and product obsolescence.
Further, the integrated, scalable solution helps CSPs reduce total cost of ownership and employee training costs, while enabling them to accelerate the addition of new stores in different countries.